Email Open Rates - Is That a Bad Idea?

Email open rates, or deliverability at least, is a bit of a cluster fuck trying to figure it out. People are just like, nat, i'm going a focus on social media but that could be one of the most dangerous things you could do as an entrepreneur. That's why, because out of sight, out of mind. And then you all f tha sudden roll up to their digitl home and they want to buy something agreed. It's, i don't want to laugh at that. I'm not trying to laugh at it, but i always like, luck. Yes, that's what i mean.