The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

200. A More Beautiful Question with Warren Berger

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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The Power of Knowing What You Don't Know

The smartest people are aware of how much they don't know. Mais and andt it's a hard concept for people to get hold of though, because the condition of not knowing has a weakness. It's a big shift for them to move away from the knowing model - i am the guy who knows. That's why i'm a leader, but i'm also there's a lot i don't know," she says.

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