How to Get People Excited About Design Thinking

The last person to touch your product is the consumer who's buying it, okay? So because you build outward. That's like how engineers think. And so this was a world where you got to start on the outside and come in. But nobody did design on that scale. I started with teams of multidisciplinary five and ten at a time to this kind of a religious experience about design thinking. In a year we got to two thousand and then in two and three years we were at ten and twenty thousand. Soon we trained a hundred thousand. It would be like brick at a time of teaching and they'd have to go in. They'd get homework. They'd have to come