I Think Google Is in a Very Tough Spot

I think Google is in a position right now where it's actually in a very tough spot because this is actually quite a risky technology to be integrating into something as important as Search. Bing kind of has an advantage in that it's such an underdog in the search space that it can kind of break the rules and just try to leapfrog ahead of Google. They're definitely trying to outdo each other. The average consumer who's going to start seeing these technologies pop up in their searches should just be very very careful with actually believing and trusting everything that these trap bar interfaces say.