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2min chapter
How to build signal-based marketing plays
The Proof Point
Strategic Planning for Unified Marketing Plays
This chapter explores the essential elements of effective annual planning, advocating for a proactive rather than reactive approach. It underscores the importance of aligning sales and marketing teams around a few key organizational strategies to achieve sustained focus and success.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode