5min chapter

The Marketing Companion cover image

Creativity and the true threat of AI

The Marketing Companion

CHAPTER

How I Found My Ideal Audience

Jay Parini: We talk a lot about the power of our work and how to consciously deploy that. He says when he started adding his own narrative to his content instead of creating this, you know, commodity. Parini: I'm not anti tech but if it helps your process, use it. It just happens for me right now so it doesn't really solve any problem.

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