Cookies 101: A Simple Breakdown on 1st vs 3rd Party Cookies + How To Analyze Cookies on Your Website
Conversion Tracking Playbook
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Facebook and Other Tracking Platforms Put a Higher Emphasis on User Identifiers
Facebook will still set at least one cookie, so the FBP, or if you're coming in, if user is coming in through an ad click. That functionality will still exist. We think that there's just a heightened emphasis by Facebook and other trackers or ad technology platforms that put a bigger emphasis on a user identifier.
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