Shorts Strategy and the Short-Split

In this week’s episode of the YouTube Creators Hub Podcast, Roberto Blake joins me to break down the real state of YouTube in 2025. We dive into why 90% of creators never reach 1,000 subscribers, the surprising number of videos it takes to hit 100K, and how Shorts, live streaming, AI tools, and dynamic ad insertion are reshaping the creator economy. Whether you’re just starting out or scaling toward full-time, this conversation is packed with strategies you can apply right now.

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BEST TOOLS FOR CREATORS and ENTREPRENEURS: YouTube Optimization (Creative Fuel): https://geni.us/oPCt7Cf Hire Freelancers and Artists (Fiverr): https://geni.us/h4zMWAP Podcast Hosting (Libsyn): https://geni.us/TrpwY0 GeniusLink Link Shortener: https://geni.us/fHPAe Stock Assets For Creators (Envato): https://geni.us/rlEKkLB E-commerce (Shopify): https://geni.us/m9ctWwe Podcast Recording and Editing (Riverside.FM) https://geni.us/PLlt1M

My YouTube Film Gear: 🎥 Camera: https://geni.us/B9eb5P 🎙️ Microphone: https://geni.us/QarC 🎤 Audio Interface: https://geni.us/kaosfB 🎧 Headphones: https://amzn.to/48YcHlB

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About Roberto:

Roberto Blake is a seasoned entrepreneur, YouTuber, and digital marketing expert known for empowering creators through his "Create Something Awesome" philosophy. As the founder and CEO of Awesome Creator Academy, he helps content creators and businesses build successful brands online. With over 500,000 YouTube subscribers and multiple successful businesses, Roberto is a respected voice in the creator economy. He frequently speaks at industry events and has been featured in Forbes, Entrepreneur, and other major publications for his expertise in content creation, monetization strategies, and building sustainable creative businesses.

Connect With Roberto:

Official Website: robertoblake.com - Main hub with courses, consulting services, and resources.

YouTube Channel: youtube.com/robertoblake2 - 640K subscribers, featuring creator tutorials and business advice.

Twitter: twitter.com/robertoblake - Daily insights on creator economy and digital marketing trends