The Key to Persuasion

The key to persuasion is softening people up and breaking them down gently. Work on their emotions and play on their intellectual weaknesses. Aim at the primary emotions, love, hate, jealous. The wider your support base, the stronger your power. Louis the fourteenth made sure to endear himself to the lowest members of his staff. You too must constantly win over more allies on all levels. A time will inevitably come when you will need them.