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The Strategic Logic of the iPhone 16, Services Upside and Downside, Steve Jobs and Modern Apple

Sharp Tech with Ben Thompson

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Apple's Strategic Shift: From Hardware to Services

This chapter explores Apple's transition towards a services-centric business model amid challenges in hardware sales, particularly iPhones. The discussion reflects on the impact of Steve Jobs' absence on product development and leadership decisions, as well as the nostalgic longing for the innovative spirit of the past. Additionally, it addresses the regulatory and competitive pressures shaping Apple's future growth amidst evolving tech landscapes.

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