How to Build an Audience on YouTube

Viper: At the time, I wasn't really thinking strategically. I was just thinking creatively. I don't care what the audience watches because previously nobody was paying attention to my stuff anyway. Once YouTube came along and then other platforms, which allowed you to be the content created themselves, there was no barrier to entry. That's how I felt as if I was able to get into the media world. So I love making videos. I'm going to make videos. I like this thing on. I like that," he says. "I throw stuff at the internet wall and see what sticks"