How to Increase Your Customer Acquisition Cost

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A lot of decisions instart up land are made based on, oh, you have a cack of 50 dollars. The bottom of the number should be all the marketing and advertising costs that went into acquiring those customers. And if you can get a really high long term value, this could be a really great company.

In this hot funding environment, both investors and founders benefit from startups having all the finance basics covered. In this episode, Kruze Consulting COO Scott Orn joins to explain how to prepare for diligence and avoid fraud. They discuss common blockers in diligence (10:19), the benefits of tight financials (23:31) and more!