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6min chapter
Episode 7: Bill Wise on the Google monopoly and what to do (or not do) about it
The Monopoly Report
Navigating the Digital Ad Landscape
This chapter explores the competitive dynamics of digital advertising, examining the market shares of campaign management platforms and the influence of dominant players like Google and Innovate. It also discusses potential regulatory changes and the implications of restructuring Google's ad tech ecosystem on the industry's future.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode