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Episode 7: Bill Wise on the Google monopoly and what to do (or not do) about it

The Monopoly Report

CHAPTER

Navigating the Digital Ad Landscape

This chapter explores the competitive dynamics of digital advertising, examining the market shares of campaign management platforms and the influence of dominant players like Google and Innovate. It also discusses potential regulatory changes and the implications of restructuring Google's ad tech ecosystem on the industry's future.

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