How Fox Is Embracing the Creator Economy, with Red Seat’s Chris Balfe
Mixed Signals from Semafor Media
Navigating Brand Safety and Podcast Dynamics
This chapter explores the evolving landscape of brand safety and content moderation in media, highlighting advertisers' changing views on controversial content creators. It discusses how the podcasting environment is shaping political dialogue and advertising strategies, emphasizing the importance of niche audiences for creators. Additionally, the chapter examines the dynamics within Fox Corp and the emerging opportunities for liberal voices in the podcasting space amid shifting media relationships.
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