Jeff Sheldon doesn’t buy into common tropes about what it takes to create a successful business, including the idea that more is better. His 14 year venture, Ugmonk has taught him that staying true to your purpose is far more important than growth for the sake of growth itself. Jeff’s passion for simplicity and focus on the customer experience shows up in his products and also helps him keep Ugmonk free from the entrepreneurial trap of staying ahead of the competition.

Less is enough, and more isn't better. This simple phrase is something Jeff Sheldon has lived by and has used to keep his business and purpose connected to his roots. His journey and creation of his company, Ugmonk, started with something other than a business plan or the desire to become an entrepreneur. However, fourteen years later, his designs and focus on bringing form and functionality to the marketplace have made him an ongoing success.

Making every product by hand and taking the road less traveled approach to business, Jeff explains why sticking to the core of your business vision and mission is the ticket to true success. Ugmonk's philosophy results from Jeff's passion for high-quality products, customer service, and sustainability, with some inspiration from a Mexican fable on how to live a full and busy life while staying true to oneself.

Jeff joins us in The Entrepreneur's Studio and shares the keys to his business sensation, the future of Ugmonk, and how he connected his products in a world of obsolescence.