The Evolution of Native

I think it's because we take fit so seriously, you know, while put fit calculators on side. We really do, and I believe excellent job is one of our big product differentiators. So this is kind of like blended is like single digits for us, which I actually think is a low compared to average. If you go after a big opportunity, you're likely going to succeed. Even if you're not going to be the best, you're going to be pretty good in those larger times,. I would steer clear of niches, not because you can't make a great niche work, but it's because it's a lot less scalable on this new day and age