The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified cover image

369. What Consumer Founders Often Get Wrong, How to Build a Culture that Breeds Creativity, and Scaling Bark to IPO (Henrik Werdelin)

The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified

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What's the Biggest Product Flop?

We are very fast to try something and see kind of like if it works. A long time ago, we made something called bark care, which were supposed to be kind of like a telemedicine kind of thing. And there we just for the amount of investment it would take us, we couldn't get the unit economics to really work for us. Now we still kept a lot of the learning and like part of what that kind of like got us onto was buck bright - this monthly subscription where you mix a kind of a dental stick with some specific develop enzymes toothpaste.

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