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#108 ONDC Explained: Unbundling, Innovation, Opportunities & Success Metrics with Shireesh Joshi Chief Business Officer ONDC
Prime Venture Partners Podcast
ONDC, Population Scale Participation in E-Commerce
ONDC was conceived two years ago during the first wave of the pandemic. The only tool available to contain the virus was to contain people and lock down all movement. ONDC enabled population scale participation in e-commerce, which is far more complicated than UPI because it's delivered electronically.
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