HubSpot CRM Platform - Connected?

In business, you need to know what that end state is. The structure that we talk about with backwards thinking is have that end in mind and then start crossing off the branches that are irrelevant or not going to be fruitful. How do you fight the urge to actually just use the numbers to validate what you're already thinking as opposed to maybe steering you away from what you're thinking? Well, yeah, that's an important question because with these tools and techniques like any tool and technique, you could use it to drive in the wrong direction. But if you have the right group of people, the right cross section of people, you will ideally not be biased, you will be open up to