Don’t Attack Your Buyer’s Castle: Get Yourself An Invitation To Go Inside
B2B Marketing Exchange
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Can Your Customers Fully Self Educate Using the Modalities They Prefer?
J baer: Can your customers fully self educate using the modalities they prefer? He says more and more buyers prefer video over reading. The key is to deliver the right message with the right messenger in the right modality, he says. Bera: You cannot siege a moded castle head on. Volume is not a success metric. Instead of making more content, you have to make better by delivering the right message.
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