2min chapter

How I Built This with Guy Raz cover image

Eventbrite: Julia Hartz

How I Built This with Guy Raz

CHAPTER

Eventbrite - What Was Your Business Model?

We decided to charge a per-paid ticket fee of 2.5% plus 99 cents, and we decided to not charge for free tickets. We only charged you when you sold the paid ticket because we figured that would be a great way for people to try out the service. And it really started to organically spread and it was pretty incredible to watch it happen over several years.

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