How to Measure Media Performance

On this episode, Taylor talks to CTC’s Senior Ecommerce Data Analyst Steve Rekuc and Kno Commerce CEO Jeremiah Prummer about the launch of the Direct-to-Consumer Confidence Index (DTCCI) — a real-time view of the macroeconomic sentiment of your customers. 

Learn about the origins of the DTCCI and how to use it to help grow your ecommerce business.

⁠Show Notes:

• Want Custom Insights On Your Customers? Sign up for the Direct to Consumer Confidence Index - DTCCI.co
• The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm
• Early bird pricing is still available on the Ecommerce Diagnostic Toolkit for podcast listeners only — just use code POD197 at https://bit.ly/3VstFmI to get the lower price.