Danielle: I love New York and I'm not going to let you disparage it. We'll go into this concept that a business model needs to exist that has a definitive way of protecting that business from being attacked by competitors. Danielle: Once you have the understanding of the general industry, hopefully, by reading all the 10Ks and everything else you can find about them, then you need to know what are the actual details of what this company has going on.