Licensing as a Strategy for Competitive Advantage

00:02:22 Consumer businesses need competitive advantages for success. Building scale and expanding into new categories give companies an edge. Limited moats exist for consumer products as network effects are often absent. Scale brings cost and exploration benefits that smaller competitors lack. Strategic decisions should align with the business. IP, policy, and contract modes are crucial elements for success in the waste management industry. Legislation and unique supply chains create barriers for imitation. 00:08:42 Capitalism drives manufacturing to China, causing IP violations. 00:12:22 IP without prosecution is worthless; expensive legal actions are necessary to protect it. 00:18:00 Growing businesses easier, defensibility harder. Licensing as a powerful strategy for growth. 00:27:05 The DTC world needs more than just a great product. User experience and packaging are not enough. Competitive advantage comes from IP and inherent knowledge. 00:31:36 Three modes: experience, money, relationships. Impact on business. 00:38:01 Invest in different sizes, more inventory, physical assets. 00:42:44 Encourage strategic thinking to ensure success. 00:47:53 Switzerland and Comanches: hard to invade. Moats are essential. 00:56:05 Nespresso: Impressive business model and success. 00:57:39 Staten Island scam almost cost millions. Be vigilant. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... The Sendlane event is SOLD OUT. 10 tickets remain. To win one for FREE join the slack above and Message Jimmy Kim. First 10 to do so will win a ticket. Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Fulfil.io. https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.