Deepak Rao on how X1 pivoted, launched, built a +600K-long waitlist and fundraised in tough times
In Depth
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Metal Headphones - What's the Motivation Behind That?
The card's vertical. It just says X one card on the front. There's no personal information. And so people were taking photos of that and posting it like on Instagram. Absolutely. So we wanted to go with a metal card, which makes a sound when you hit it on like a dinner table. We found out that the first beats headphone that were created, they actually put additional weights on the sides of the headphones so they seem heavier even though they're not that heavy. To this date, they do that.
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