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Romance Novels (Replay)

The Economics of Everyday Things

CHAPTER

The Evolution of Romance Novels

This chapter explores the transformation of romance literature from skepticism to widespread appeal, highlighting its significant market growth. It provides a historical overview of the romance genre, detailing the rise of publishers like Harlequin and the phenomenon of 'Bodice Ripper' novels. The discussion touches on diverse subgenres, evolving marketing strategies, and the prolific output of romance authors, illustrating how the industry adapts to reader preferences and trends.

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