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#139 – Lessons from a startup pioneer in Mexico: Bernardo Cordero, Flat

Latitud Podcast

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The Importance of Talking to Your Customers

When you're a first-time entrepreneur, you always think that the product you start off with is a product you're going to have five years down the line when you're more advanced. And I think once you've been in this for a while, you realize that what it's all about is starting with something on a vertical you feel strongly about with a vision. But then the data customers are going to push you in the direction of how do you actually solve those problems and how do you iterate as fast as possible to listen to those customers.

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