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Nick Wignall — The Psychology of Marketing, Being Prolific, & Building an Audience on Medium

Everything Is Marketing

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How Did You Become the Sleep Guy?

i worked in a small group practice that was already pretty established. But pretty quickly i became known as the, like, the sleep guy. Even even within albuquercy, the city where i live, there weren't many people who specialized specifically in cognvevro before insomnia. And so ye wor like ward gets around. It's crazy how powerful even just sort of basic blogging would be. I think there we. all these experts out there with different approaches and then there's a ton of demand,. right? There's al these people out there withdifferent needs. So when you put yourself out there blogs, you let people kind of match themselves up with you in a way that

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