Harnessing the Power of Uncertainty | Mark Lenhard
The Jess Larsen Show on Innovation & Leadership
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The Importance of Diversification in Content Marketing
Jess: I want to talk a little bit more about this because there are so many people that talk product market fit. You know, especially in a big space where there's a lot of money to be made, but you do have to get people's attention. So there it's always a challenge to figure out what the right mix of activities is. Jess: Having a diverse of organic inorganic kind of growth mechanisms is important,. But people shouldn't be afraid to spend money on marketing.
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