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Randy Baron - International Truffle Hunting

The Business Brew

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The New Amrass Story Is Through Farnesean

When oil was $100 a barrel, Amrass went out and synthesized petroleum. They realized they couldn't sell it profitably because shell revolution had come. Out of that, they created something called Farnese. The dirty little secret of the beauty industry, if you go to Sephora, is squalane.

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