The Alchemy of the Form of Business

There's a connection to it's, I call it like there's the spirit of the creation and then there's the set of instructions and form. This is one of my favorite parts of business, the alchemy of the form of business is so, so, like so many people miss it. And when there's a congruence between those things, business becomes so much more fun. "Don't be surprised if like a marketing strategy that you looked at as so stupid a year ago pops in"