4min chapter

Playbook Deep Dive cover image

The new fundamentals of the 2024 campaign

Playbook Deep Dive

CHAPTER

Strategic Campaigning and the Importance of Voter Engagement

This chapter explores the essential strategy of defining opposition in political campaigns, emphasizing the impact of early narrative setting on voter turnout, particularly among women. It also touches on the importance of reliable Wi-Fi in today’s tech-centric homes.

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