The Only Reasonable Way to Measure Marketing to Day

The only reasonable way to measure the performance of marketing is holistic results across all programmes, hoistic results against all programmes. We spent three million dollars in marketing last quarter. We generated one point a, due for sake of round numbers, ad we generated two million dollars in net new revenue in period. Over here we have events, events generated. 600 k events arein in this method. Pretty simple to measure with the way that we do it right now. And so im looking at marketing hoistically against actual results is the onlyreasonable way to measure marketing to day. Otherwise you're boxing yourself in. I'm just trying to helpi.