The Diary Of A CEO with Steven Bartlett cover image

George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!"

The Diary Of A CEO with Steven Bartlett

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Reviving a Fashion Legacy

This chapter explores the resurgence of a fashion brand through operational changes and a strong community identity rooted in Manchester. It highlights the importance of authenticity, emotional connections with customers, and the challenges of competition in maintaining a unique brand essence.

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