Gideon Wilkins 'Natural language analysis, brand deprivation and disruption'
The New Abnormal
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Branding and the Caregivers Role
Brand positioning around the care giver as a sort ofer ovsesna. People want brands to go back to being things like entertainers and providers of excitement, et cetera. We did some really interesting language sis on the way that consumers talk about beccardi and grey goose. When people talked about grey goose, they there em their modal verbs,. Their modal verbs changed from so becardi, it was, would, could, should, maybe or even what if. And when they talked about e gray goose, they were using words like will, must, ar is.
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