Becoming Irresistible: How to Maximize the Impact of Your Message
Social Media Marketing Podcast
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The Biggest Leaps Start From the Surest Ground
Marketers need a story they can comfortably tell themselves over and over again. A human drive state is to be perceived well by others, she says. She believes that if we start from that understanding, people are going to act from the desire to see themselves as being smart, capable and good. "Pain is the enemy of long term change" - Marketing's biggest leaps 'start from surest ground'
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