"We built new platforms for the first ever one to one interactions between a campaign and supporters," she says. "I was just talking with a v c who specializes in b to b sales kinds of things, and who's explaining a new sector he's really excited about,. which terrifies me."
Brittany Kaiser, a former Cambridge Analytica insider, witnessed a two day presentation at the company that shocked her and her co-workers. It laid out a new method of campaigning, in which candidates greet voters with a thousand faces and speak in a thousand tongues, automatically generating messages that are increasingly aiming toward an audience of one. She explains how these methods of persuasion have shaped elections worldwide, enabling candidates to sway voters in strange and startling ways.