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Seth Godin is the new Mark Twain (JS Party #242)

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How to Get People to Dance at a Wedding?

Like a wedding party, where it's more intentional. A good strategy to get people dancing is to have the people ware on the floor go out into the crowd and convince somebody to come with them. Danson illo: When you first start trying to make change inside of organizations, you'll run into this where getting that first couple of followers and getting them going takes a tremendous amount of time. But once you have the movement, it's easy to follow the crowd.

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