Is There a Quality Versus Quantity Argument?

The opportunity is definitely not over, but it certainly is harder to break out than it was two years ago. It comes down to having a comprehensive strategy on how to win in a social network. Try going over to instogram right now and building an audience to ten thousand followers. And so that's just the way that social platforms work. The brand value that gets taken, that gets created out of that execution over a two, three, five, seven year period of time doesn't go away.