The Only Way to Stand Out Is to Get Really Clear

The only way for you to be signal amid the noise is to get really clear about who is it for and what is it do. Go read seth's latest book, the practice. And he talks about a minimul vilable audience,. What's the smallest group? Now i mean it like, see how quickly, here's an interesting example. See how quickly colton, the tattoo artist, has gained sort of a voice on twitter. Why? Because he's the tattoo artist. Look at adam shmela's work and how everybody seems to talk about adam smela. He's good looking, hand doesn't fly playing, whatever. That's not the reason we talk about