The Smart Passive Income Online Business and Blogging Podcast cover image

SPI 655: How to Build Stories That Sell Big with Dr. J.J. Peterson

The Smart Passive Income Online Business and Blogging Podcast

CHAPTER

The Power of Villains in Marketing

In your marketing the principle is that external problems manifest internal problems and people make buying decisions to solve internal problems. To discover the villain you say is there a root cause of these problems. Villain can be very powerful but sometimes what happens is people make mistakes and they villainize another brand which makes them look badSometimes or subconsciously they villainize their customer.

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