2min chapter

Invest Like the Best with Patrick O'Shaughnessy cover image

David Chilton - The Human Blitzkrieg - [Invest Like the Best, EP.39]

Invest Like the Best with Patrick O'Shaughnessy

CHAPTER

Why You Shouldn't Test a Book

Dave Chilton: Why would you begin a book with someone's voice other than your own? It doesn't make any sense. Publish are figuring out some of these things now. They're going with shorter testimonials on the back. You weig better if you can get a big name, instead of getting a forge just to get a cover testimonial. All the research proves they're very impactful.

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