#1177 Have You Immunised Your Mind? - Dr. Andy Norman
The You Project
00:00
The Knife in the Toaster
Idea testing really gets taken to the next level, because each of us spots some of the flaws and ideas. So conversation dialogue where we just kind of share our qualms about stuff and try to figure out which ideas can withstand all of our objections. That's the way you arrive at really good solid ideas. One way to test an idea is to simply assume it's true in an act that way. But if you do that, you could put your life on the line. Right.
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