TCC Podcast #355: 5 Critical Moves to Grow a Successful Copywriting Business with Kira Hug and Rob Marsh
The Copywriter Club Podcast
How to Create a Signature Service or Offer That Connects With Your Client Problem
Once you've got that X Factor, once you've figured out how you create value for your client, now what is that big problem that your client has? Do they need sales? Do they needs subscribers? Are they trying to reduce churn? All of these things are needs that your clients have, and you can build a product or a service around those that you can offer them. And just like your X Factor, a well packaged service helps you become a category of one. It's way you go from good freelancer to the exact right person that your ideal client wants to work with.
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