S32E4 - Acing LinkedIn-Newsletters
unbillable hours - a podcast about better professional services marketing
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Crafting Curated Newsletters
This chapter emphasizes the importance of genuine intention and curiosity in creating newsletters tailored for agency leaders. The speakers discuss the selection and curation of quality content that not only engages the audience but also addresses the specific challenges faced by professionals in communications and marketing. Additionally, they explore the impact of strategic newsletter use on marketing efforts, focusing on achieving meaningful engagement over mere reach.
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