The Importance of Branding

I think there's no one size fits all option for this. There are obviously creators that are crushing it that are selling multiple items at a low price. And they're selling enough of those that is actually generating high revenue. So many people are undercharging because the thought is, if I charge this cheaply, then I'll get a sale and one sale is better than no sales. For us, what we found that works for us is price it high. And then that one sale actually counts.