The Maintenance Mode of a Successful Newsletter Business

I think the only real rule is you need to teach your audience when I say something it's valuable and then like give them an expectation that they can count on. Sahil Bloom was also another early example of that for me, because he grew this massive Twitter following in in the early days he posted twice a week on Twitter. People will rise up to join you in whatever field you're known with other people. It's important that you realize that because it's one of the things nobody ever talks about when they talk about building a brand. But know that if it's happening, it's like a natural thing and what you're doing should be seen as a good thing.