IKEA—Ingvar Kamprad’s startup from 1943
Talks with Petri
00:00
The Story of a Legendary Polishman
In the 60s and now we have to remember this is the Soviet time so it was behind iron iron curtain. He was actually transforming the factories he was teaching them how to make efficient production because in the beginning what was obviously that the prices were really low. The quality was extremely high, which enabled him to produce enormously good products in an extremely low price. This became immediate the success factor for the60s and for the Stockholm that big storm maybe we should actually talk about a little bit of that as well a bit later. And then this his name is Andrej Holeskie so the setup and there's a big difference between him and me Yes there you're going to be thrown out
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