The Green Helmet, Green Jacket

Farand Anugerah is the cofounder of Segari, an Indonesia-based fresh produce grocery commerce upstart that he founded during the onset of COVID outbreak. Started with a simple mission to help his mom - who suffers acute asthma - to buy groceries, Segari later got seed funded and has been growing at a high double digit growth rate month to month since then. Segari is well positioned to enable thousands of households to get their daily quality fresh produce needs in the most affordable and convenient fashion. In his own tiny way, he aspires to be able to disrupt the legacy food supply chain, which is tainted with multiple layers of middlemen.

Prior to founding Segari, he headed various departments at Grab Indonesia and the Philippines. Farand received his Bachelor of Science in Mechanical Engineering from Shanghai Jiaotong University and is currently taking gap years from Harvard Business School.

Show notes at: https://www.jeremyau.com/blog/farand-anugerah

You can find the community discussion for this episode at: https://club.jeremyau.com/c/podcasts/farand-anugerah