C2E10 - Articulating your consultancy's point of view; designing its signature method
unbillable hours - a podcast about better professional services marketing
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Balancing the Core and the Appeal in Consultancy Marketing
This chapter explores how to effectively convey a consultancy's value proposition through engaging metaphors. It highlights the importance of clearly demonstrating the gap between present and future states to potential clients and discusses the strategic positioning of consulting services in the market.
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Transcript
